SEO & local search
SEO & Local Work
Twelve things that get done, each one described as the work it is. Nothing here is a promise about where you will rank — nobody can honestly make one.
Google Business Profile Create
Setting the profile up from nothing: name, address, categories, hours and the verification step.
GBP Optimization
Fixing what is already there — primary category, services, attributes, photos and the Q&A section.
Social Media Creation
Opening the profiles that belong to the business and filling them in so they match each other.
Local Citation
Listing the business on directories with the same name, address and phone number every single time.
Map Citation
Placing and checking the business on map services so the pin sits where the front door actually is.
Blog Commenting
Taking part on relevant sites where a comment is read by people, not left for a link and nothing else.
Directory Submission
Submitting to directories worth being in, and skipping the ones that exist only to sell submissions.
Article Posting
Writing and placing articles that answer a question somebody types, on sites that have their own readers.
Business Promotion
Getting the business in front of the people near it — posts, offers and the channels they already use.
Add Creation
Building the ad itself: the copy, the image or the short video, and the page it sends the click to.
Back Link
Earning links from pages that a person would genuinely click, and never from a network that sells them.
Google Ranking
Measuring where you actually sit, what moved and what did not. Reported honestly, never promised.