{"id":13,"date":"2026-09-19T03:59:14","date_gmt":"2026-09-19T03:59:14","guid":{"rendered":"https:\/\/kksarkar.com\/?page_id=13"},"modified":"2026-09-24T09:34:19","modified_gmt":"2026-09-24T09:34:19","slug":"seo","status":"publish","type":"page","link":"https:\/\/kksarkar.com\/?page_id=13","title":{"rendered":"SEO &#038; Local Work"},"content":{"rendered":"<section class=\"sec\" id=\"wall\"><div class=\"wrap\"><a class=\"backhome\" href=\"https:\/\/kksarkar.com\/\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M15 5 8 12l7 7\"\/><\/svg>Back to home<\/a>\t<p class=\"eyebrow\">SEO &amp; local search<\/p>\n\t<h1 class=\"wall-h\">SEO &amp; Local Work<\/h1>\n\t<p class=\"lede\">Twelve things that get done, each one described as the work it is. Nothing here is a promise about where you will rank \u2014 nobody can honestly make one.<\/p>\n\n\t<div class=\"seogrid\">\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>01<\/i>\n\t\t\t\t\t\t\t\t<h2>Google Business Profile Create<\/h2>\n\t\t\t\t<p>Setting the profile up from nothing: name, address, categories, hours and the verification step.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>02<\/i>\n\t\t\t\t\t\t\t\t<h2>GBP Optimization<\/h2>\n\t\t\t\t<p>Fixing what is already there \u2014 primary category, services, attributes, photos and the Q&amp;A section.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>03<\/i>\n\t\t\t\t\t\t\t\t<h2>Social Media Creation<\/h2>\n\t\t\t\t<p>Opening the profiles that belong to the business and filling them in so they match each other.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>04<\/i>\n\t\t\t\t\t\t\t\t<h2>Local Citation<\/h2>\n\t\t\t\t<p>Listing the business on directories with the same name, address and phone number every single time.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>05<\/i>\n\t\t\t\t\t\t\t\t<h2>Map Citation<\/h2>\n\t\t\t\t<p>Placing and checking the business on map services so the pin sits where the front door actually is.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>06<\/i>\n\t\t\t\t\t\t\t\t<h2>Blog Commenting<\/h2>\n\t\t\t\t<p>Taking part on relevant sites where a comment is read by people, not left for a link and nothing else.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>07<\/i>\n\t\t\t\t\t\t\t\t<h2>Directory Submission<\/h2>\n\t\t\t\t<p>Submitting to directories worth being in, and skipping the ones that exist only to sell submissions.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>08<\/i>\n\t\t\t\t\t\t\t\t<h2>Article Posting<\/h2>\n\t\t\t\t<p>Writing and placing articles that answer a question somebody types, on sites that have their own readers.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>09<\/i>\n\t\t\t\t\t\t\t\t<h2>Business Promotion<\/h2>\n\t\t\t\t<p>Getting the business in front of the people near it \u2014 posts, offers and the channels they already use.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>10<\/i>\n\t\t\t\t\t\t\t\t<h2>Add Creation<\/h2>\n\t\t\t\t<p>Building the ad itself: the copy, the image or the short video, and the page it sends the click to.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>11<\/i>\n\t\t\t\t\t\t\t\t<h2>Back Link<\/h2>\n\t\t\t\t<p>Earning links from pages that a person would genuinely click, and never from a network that sells them.<\/p>\n\t\t\t<\/article>\n\t\t\t\t\t<article class=\"seocard\">\n\t\t\t\t<i>12<\/i>\n\t\t\t\t\t\t\t\t<h2>Google Ranking<\/h2>\n\t\t\t\t<p>Measuring where you actually sit, what moved and what did not. Reported honestly, never promised.<\/p>\n\t\t\t<\/article>\n\t\t\t<\/div>\n\t<\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Twelve things that get done for SEO and local search, each described as the work it is \u2014 no ranking promised.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-wide.html","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kksarkar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13"}],"version-history":[{"count":2,"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/pages\/13\/revisions\/401"}],"up":[{"embeddable":true,"href":"https:\/\/kksarkar.com\/index.php?rest_route=\/wp\/v2\/pages\/12"}],"wp:attachment":[{"href":"https:\/\/kksarkar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}